Why develop a Sabre Red App?

Sabre® Red™ App Centre is travel's premier B2B app marketplace. It brings travel buyers (travel agencies, travel management companies, leisure operators) and technology providers together to expand the power of Sabre Red in a revolutionary way. By developing a Sabre Red App you have access to over 370,000 agents in 135 countries, most of whom use the Sabre® Red™ 360.


The Sabre Red 360 is an end-to-end sales workspace that sells over $100 billion in travel inventory each year. Sabre Red Apps plug into Sabre Red 360 making it a customizable platform for travel agencies.  The Sabre Red 360 interacts with the Sabre Red App Centre, giving agents the ability to access the marketplace from their personal workspace.
With the power of the Sabre Red App Centre, you will:


  • Grow your business and open new sources of revenue.
  • Reach a global marketplace through travel's most trusted leader.
  • Set your own price and write your own description to market your Red App.
  • Host and market your Red Apps without any additional fees.
  • Track your Red App’s performance/sales with reporting and analytics.


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What is a Sabre Red App Certified Provider?

To sell your Sabre Red Apps, you must become a Red App Certified Provider. A Red App Certified Provider is a developer who is approved by Sabre. After Sabre approves a developer and their proposal, the developer can start creating a Red App. When Sabre certifies the developer’s first Red App, that developer is officially a Red App Certified Provider.


Want to become a Sabre Red App Certified Provider?

Apply today!

You will be asked to provide information about your company and a description of the Sabre Red App you are proposing to build. The more detailed description you can provide, the faster we can process your application.


Once you are approved, download the Sabre Red 360 Developer Toolkit to get started

The Sabre Red 360 Developer Toolkit is a robust toolkit with all the tools, documentation, sample plug-ins — including source code — and utilities developers need to build Sabre Red Apps that run seamlessly in the Sabre Red 360. Your Red App developer application and proposal must be approved before you can get access to the Sabre Red 360 Developer Toolkit.

The Sabre Red 360 Developer Toolkit was created to give developers greater flexibility with building solutions that integrate within Sabre Red 360. By using Red App technology, developers are able to build Red Apps that offer functionality not provided within the Sabre Red 360. This opens a whole new world of possibilities ― decreasing time to market for innovative apps and giving travel buyers the power to choose the tools they need to stay ahead.

Review our Sabre Red 360 Developer Toolkit Overview for more information!


The power to build innovative Red Apps is at your fingertips.
Our Dev Centre, provides you with everything you need to develop a Red App. Programming tools, technical documentation and references are all available through our Sabre Red 360 Developer Toolkit. You can also join DevStream, our exclusive online developer community, and never hit a creative or technical wall again.

You can build Red Apps with a variety of internet and programming technologies, and add communications with Sabre data stores, such as the Sabre® travel marketplace, and other Red Apps. Your Red Apps can be visually integrated into the Sabre Red 360, or they can collect data and perform tasks behind the scenes.